Biofreeze Pain Reliever is a topical pain reliever that relieves pain right at the source. Just apply to where it hurts and Biofreeze goes to work to block the pain signals to your brain. This research-backed formula offers all the benefits of ice without the skin irritation, numbness or stiffness. Plus, you don’t have to sit still while you get relief from Biofreeze—just apply and get back to life.